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The Mapistry Team

We’re shaping the future of industrial environmental compliance

Allie Janoch

Founder & CEO

Allie is a software engineer, bookworm, yogi, and chocoholic (sometimes all at the same time). After getting her B.S. in Computer Science from the U. of Maryland and her M.S. in Computer Science at U.C. Berkeley, Allie joined IQ Engines to work on image recognition. After Yahoo acquired IQ Engines in 2013, Allie worked on integrating IQ Engines’ machine-learning algorithms into Flickr. But she soon grew restless, and began searching for a product she could be passionate about. As an avid hiker, she saw environmental protection as a noble pursuit — and quickly discovered that helping businesses comply with environmental regulations was an underserved opportunity. She left Yahoo to found Mapistry in 2013 with Ryan. Allie has published and presented on her computer vision and machine-learning research in multiple publications and conferences. She also holds a patent on Automatic Image Piling, and was named one of the Top 30 Under 30 by GreenBiz.

Ryan Janoch

Founder & VP of Sales

Ryan is an engineer, carpenter, cook, and backpacker. He’s a California-licensed professional engineer with nationwide experience in stormwater program compliance for hundreds of industrial sites, including ready-mix concrete plants, metal recyclers, and bulk marine terminals. He led the team that developed the New Jersey protocols for testing and evaluating stormwater treatment devices, and serves on the Water Environment Federation’s national committee for standardizing stormwater practices and products (STEPP). Ryan is a former member of the State of Virginia’s Stormwater BMP Clearinghouse Committee, which is responsible for establishing BMP pollutant removal efficiencies. In 2015, Ryan was named one of the Top 20 Under 40 in the construction and civil engineering industry by Engineering News-Record, and was also named one of the rising stars in the stormwater industry by Stormwater Solutions. He holds an M.S. in Civil Engineering from the University of Maryland and a B.S. in Biology and Geology from Tufts University.

Lauren Alexander

Chief Marketing Officer

Lauren has 11+ years of experience running marketing & demand generation for B2B startups and high growth companies. Under her leadership, she's driven double-digit revenue growth, successfully scaled marketing teams, rebranded companies, and has experience consistently sourcing 80-90% of the sales pipeline targeting SMB, Enterprise, and public sector markets. Some of her areas of expertise include orchestrating multi-channel lead generation campaigns (email, webinars, social, ABM, events, and lead nurturing), content development, brand and product positioning, sales enablement as well as funnel growth and optimization. For three consecutive years, Lauren served as a Board Member for the International Association of Business Communicators. Lauren graduated magna cum laude with a BA from the University of California, Santa Barbara. She was awarded the Executive Women in Business Scholarship and earned a Masters in Business (MBA) from Saint Mary's College of California.

Maya Colato

VP of Customer Experience

Originally from Los Angeles, Maya has lived the the Bay Area for the past 5 years. She enjoys hiking, training for the upcoming Big Sur Marathon, and spending time with friends at local beer gardens. Her favorite hikes completed so far include Trolltunga(Norway), Watersprite Lake(Canada), and Besseggen Ridge(Norway). Maya is a recent Cal grad with a B.S. in Molecular Environmental Biology with a focus in Animal Health and Behavior. This unique curriculum gave her a foundation for understanding how organisms function in their environment from a molecular to ecological level. Taking courses under the Environmental Science, Policy and Management Department, she was also able to study the relationship between society and the environment. Maya has 6 years of experience in the veterinary field and recently made the decision to switch career paths in order to help the community make positive changes in an ever-changing climate. She is excited to begin her career with Mapistry!

Cassie Wallace

VP of Product

Cassie is a product leader focused on B2B SaaS that solves complex problems with simple software solutions that make a positive impact in the world. A proud generalist, Cassie enjoys bringing together the many aspects of technology to solve business and user needs. Prior to Mapistry, Cassie worked on software to simplify cross-border logistics, led teams building award-winning mobile apps, and once was the copywriter behind the Aflac duck’s tweets. When not in front of a computer, Cassie is usually running, skiing, or making plans for one of the two. She graduated with a degree in Professional Writing and Business Administration from Carnegie Mellon University.

Carlos Conde

VP of Engineering

Originally from Bilbao, Spain, Carlos moved to the Bay Area in 2014 seeking new professional opportunities and personal growth. He joined Mapistry in 2020 as VP of Engineering and is currently leading the technical arm of the company. Carlos approaches engineering leadership as a Servant Leadership, impacting the company through serving the engineering team. Previous to Mapistry, Carlos held multiple roles, from Support Engineer at a consulting company, to Security Analyst at the Spanish DoD, and Software Engineer at both Enterprise and Startups, leading to him becoming the VP of Engineering at Databook, where he took care of building and growing the company's engineering platform and team. He graduated with a degree in Electrical Engineering from Universidad del Pais Vasco in Spain. Carlos has always loved technology and building things, and when not at work, you can find him putting together Lego sets, tinkering with Arduinos, or exploring cities.

Courtney Wilson

Senior Sales Engineer

Courtney is a licensed civil engineer with a passion for stormwater. She has experience in stormwater management and BMP selection and design. She has prepared numerous SWPPPs, and site-specific Stormwater Monitoring Programs; developed and conducted training for NPDES compliance; and conducted over 100 NPDES compliance audits throughout California, Arizona, Colorado, and Nevada. Growing up in the desert, she was fascinated at a young age by the impact rain has on the environment. She began her career in Nevada, where she focused on stormwater infrastructure projects. After completing her masters, she shifted her work to focus on pollution prevention. She holds a bachelor’s in civil engineering from the University of Nevada Reno, and a Master in Civil Engineering with a focus on Water Resources from San Diego State University.

Adam Gooch

Lead Full Stack Engineer

Adam is a polyglot, full-stack software engineer that loves the outdoors. He believes in writing secure, maintainable code that solves real problems and is free of defects. The never-ending pursuit of mastery drives him to always be learning. When he's not behind a keyboard, you'll probably find him at an amusement park, camping, or both. He discovered his love of technology through a passion for music. That desire led him down a diverse career path including audio visual control systems installation, programming and engineering, cooking, night club DJing, box manufacturing, and software development. He has written applications for desktop, mobile, web, and proprietary hardware solutions. The variety in experience has taught Adam that great teams build great products, no matter the industry, market, or vertical they serve. He believes he has found one of those teams at Mapistry - where pragmatic technology is helping make the world a better place.

Selene Jones

Enterprise Customer Success Manager

Born and raised in Berkeley CA, Selene always had a deep love for the Bay Area. She enjoys being outdoors, whether that's riding around town on her bike or going for long hikes. She also loves to travel and hopes to someday see all 62 national parks in the US. Selene has spent the past year and a half working in Fintech and Wealth Management. During this time she worked closely with customers to ensure that their needs were being met. Before this, Selene studied Business at the University of Puget Sound in Tacoma, Washington. Her liberal arts education at Puget Sound introduced her to the different eco-conscious businesses and entrepreneurs who are finding innovative solutions to environmental problems. Selene has always been passionate about protecting the environment and decided it was time to make a career shift in order to pursue this passion. She is excited to be part of the Mapistry team and helping to make a real difference!

Anastasia Kaplina

Full Stack Developer

Anastasia started her career back in Russia when she graduated from National Research University of Electronic Technology. With a degree in Informatics in Economics, she developed her skills from both business and technology sides, moving toward more technical roles over the years. Anastasia is a passionate web developer who enjoys the whole spectrum of the development process from user problem to coding to UI design and usability. Being an outdoor enthusiast, Anastasia deeply cares about the environment and tries to make an impact by volunteering in shore cleanups, making more sustainable consumer choices, participating in local advocacy groups, and just getting the word out about the fragile balance that we have in nature. She is super excited to work at Mapistry and have her professional live inline with her personal goals and interests. In her free time she follows the wind either windsurfing or hang gliding on the beautiful west coast of British Columbia, Canada. When winter brings calmer air, she can be found playing board games or watching practical engineering or educational channels.

Julia Ballou

Manager of Solution Engineering

Julia leads Solution Engineering at Mapistry, crafting technical solutions for Mapistry customers in the software platform. She is the architect of air and water compliance solutions and the primary resource for customers with questions about technical permit translation into data tracking and reporting capabilities. She also frequently works with the product team translating complex regulatory requirements into the environmental backbone of the Mapistry software system. She is a UC Berkeley grad with a degree in civil engineering and in her free time, she enjoys hiking, climbing, drinking tea, looking at cute animals, and doing NY Times Crosswords.

Brett Jones

Full Stack Developer

Brett holds bachelor's degrees in math and computer science, and has developed software professionally as a Java, Php, and JavaScript engineer for over 10 years. He is a proponent of telework, and has worked fully remotely for the past 7 years. Originally from Kansas City (Missouri), Brett lives with his family in beautiful Kaneohe, Hawai'i, where he developed a deep appreciation for both the beauty and interconnectedness of the natural world, which he is excited to help protect through his work at Mapistry. When he isn't musing on the long-term implications of adopting a particular technology or refactoring tightly coupled code, Brett enjoys body boarding, hiking and relaxing at the beach with his family, playing grand strategy games, and working in his community.

Carissa Oseguera

Implementation Manager

Carissa recently graduated from UC Santa Cruz, receiving a B.S. in Earth Science with a concentration in Environmental Geology. Gaining a deep understanding of geological and atmospheric processes ignited her love for the environment and passion for climate change mitigation. Growing up on the peninsula and seeing how many communities will be affected by climate change made her want to use her skills and knowledge to do something for those who can't. Because of Mapistry's focus on environmental compliance, she feels as though she is where she is meant to be. Being an Implementation Specialist is not only special to her because of the environmental aspect of it, but because she has deep love for customer service and teaching. She is known for relaying climate and earth science knowledge to her friends and family unprompted for fun. You can catch her spending time at Bay Area beaches, taking pictures, biking, playing chess puzzles, and reading up on all things climate related.

Magdalena Henke

Full Stack Developer

Lena got her Bachelor’s in Mechanical and Aerospace Engineering from Princeton University in 2016. After that, she joined a software startup called Floored that later got acquired by CBRE. She is on a mission of writing good code as much as understanding how to build inclusive teams based on trust and collaboration. She joined Mapistry thrilled to work on products that play a part in helping protect the environment. Lena spends a lot of time thinking about web accessibility and takes pride in being part of making the internet a place that is more accessible to all people. She tries to do that by writing accessible code herself, teaching others, speaking at meetups, and offering free web accessibility audits. Lena switched to using the Colemak keyboard layout several years ago and isn’t so sure anymore whether that was a good idea. She loves compost, woodturning and public transport.

Jared Rohe

Full Stack Developer

Jared received his bachelor's degree in Mathematics from the University of San Francisco. He began his career as a backend software engineer and has recently grown to love full stack web development. He has a love for technology, science, and learning in general. He often finds himself diving deep into Wikipedia, reading topics ranging from computer science and physics to linguistics and philosophy. His love for the ocean, surfing, and water sports is inextricably connected with a passion for the environment. He is ecstatic to be working on a product like Mapistry that closely aligns with his interests. Jared lives in Santa Cruz, CA. When he is not instructing computers, he tries to be in the ocean as much as possible. He loves surfing, kitesurfing, and is currently learning how to kitesurf with a hydrofoil.

Adam Bantly

Full Stack Developer

Adam grew up in sunny southern California where he developed an appreciation for nature and the outdoors visiting Yosemite several times a year. In high school he developed his love of computers and programming by creating and sharing games on his TI-82 graphing calculator. Adam studied computer science at California Polytechnic University Pomona. For the past 10 years Adam has worked as a software engineer in the fintech and e-commerce industries where he has developed on-premise software and all aspects of the web development stack. Adam still lives in southern California with his wife, daughter and son and is excited to work for a company that is helping preserve the environment for his children.

Ariel Bobbett

Product Manager

Ariel has worked at environmental and social impact startups modernizing agriculture, political organizing, and public transportation industries with software and big data tools. From wearing many hats including product management, marketing, business development, and customer success, she knows what it takes to bring a product to market successfully from marketing and sales through to customer return on investment. As a product manager at Mapistry, Ariel obsesses about customer problems and intuitive design. When she’s not talking to customers or buried in spreadsheets, Ariel enjoys exploring San Francisco, curling up with coffee and a good book, and playing cooperative board games. Ariel has an M.S. and a B.S. with honors in Earth Systems from Stanford University.

Jessica Smith

Product Marketing Manager

Although she started her career as an art teacher, Jessica discovered her love of marketing when working for a nonprofit in 2019. She attributes her interest in marketing to her passion for education, communication, and helping people define problems and find solutions. Born and raised in ‘the natural state’, Jessica has a great appreciation of the outdoors. Her interest in sustainability was initially sparked when the art museum she taught at hosted an exhibit focusing on environmentalism. Since then she has always looked for opportunities to support sustainable operations, making her decision to work at Mapistry a no-brainer. You can find Jessica gaming with friends, cuddling with her cats, or making art in her free time!

Julianne Pyne

Business Development Representative

Julianne recently graduated from George Mason University with a degree in advertising/communications and also spent the past three years in sales & marketing internships, her sales experience started with helping launch PGA.Coach. Her love for sales comes from her love of business and talking to people, she's a business nerd but also a social butterfly. Julianne lives in Northern Virginia about 20 minutes from D.C. Her dream is to have a house by a big lake or ocean with a view, her love for the environment comes from her love of being outside and doing outdoor activities such as boating, horseback riding, water skiing, golfing, etc.

Nicole Cofield

Senior Product Designer

Nicole leads design at Mapistry, working to create a seamless user experience for all. She strives to have a deep understanding of our users’ motivations, thoughts, patterns, and desires, allowing those to serve as the foundation of any design. As an avid traveler, she is always looking for new perspectives. Not only for her own personal growth, but to enhance her professional ability to put aside her own point-of-view and create solutions that have real impact. Prior to Mapistry, Nicole worked as a designer for 5+ years across industries of all kinds - finance, education, healthcare, and sustainability. A self-proclaimed serial hobbyist, Nicole has dabbled in everything from painting, surfing, skiing, mountain biking, construction, and botany. She has a great appreciation for the world around us, and is thrilled to be joining her love for design and the environment in her role at Mapistry.

Suzan Akinyemi

Support Specialist

Originally from Nigeria, Suzan has been a globe trotter from birth. She has lived in Australia, Canada, Switzerland, Brazil, and the US. She has a deep love for the environment and lending a helping hand, both of which drive her desire to help make a change. Suzan has spent the last year working closely with customers to make sure they were successful and meeting their goals. She loves meeting new people, solving problems, and enjoys facing new challenges. In her free time, she enjoys crocheting, roller skating, finishing puzzles, and making cat hats.

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