The Mapistry Team

We’re shaping the future of industrial environmental compliance

Allie Janoch

Founder & CEO

Allie is a software engineer, bookworm, yogi, and chocoholic (sometimes all at the same time). After getting her B.S. in Computer Science from the U. of Maryland and her M.S. in Computer Science at U.C. Berkeley, Allie joined IQ Engines to work on image recognition.

After Yahoo acquired IQ Engines in 2013, Allie worked on integrating IQ Engines’ machine-learning algorithms into Flickr. But she soon grew restless, and began searching for a product she could be passionate about.

As an avid hiker, she saw environmental protection as a noble pursuit — and quickly discovered that helping businesses comply with environmental regulations was an underserved opportunity. She left Yahoo to found Mapistry in 2013 with Ryan.

Allie has published and presented on her computer vision and machine-learning research in multiple publications and conferences. She also holds a patent on Automatic Image Piling, and was named one of the Top 30 Under 30 by GreenBiz.

Ryan Janoch

Founder & COO

Ryan is an engineer, carpenter, cook, and backpacker. He’s a California-licensed professional engineer with nationwide experience in stormwater program compliance for hundreds of industrial sites, including ready-mix concrete plants, metal recyclers, and bulk marine terminals.

He led the team that developed the New Jersey protocols for testing and evaluating stormwater treatment devices, and serves on the Water Environment Federation’s national committee for standardizing stormwater practices and products (STEPP). Ryan is a former member of the State of Virginia’s Stormwater BMP Clearinghouse Committee, which is responsible for establishing BMP pollutant removal efficiencies.

In 2015, Ryan was named one of the Top 20 Under 40 in the construction and civil engineering industry by Engineering News-Record, and was also named one of the rising stars in the stormwater industry by Stormwater Solutions. He holds an M.S. in Civil Engineering from the University of Maryland and a B.S. in Biology and Geology from Tufts University.

Lauren Alexander

VP of Marketing & Demand Generation

Lauren has 11+ years of experience running marketing & demand generation for B2B startups and high growth companies. Under her leadership, she's driven double-digit revenue growth, successfully scaled marketing teams, rebranded companies, and has experience consistently sourcing 80-90% of the sales pipeline targeting SMB, Enterprise, and public sector markets. Some of her areas of expertise include orchestrating multi-channel lead generation campaigns (email, webinars, social, ABM, events, and lead nurturing), content development, brand and product positioning, sales enablement as well as funnel growth and optimization. For three consecutive years, Lauren served as a Board Member for the International Association of Business Communicators. Lauren graduated magna cum laude with a BA from the University of California, Santa Barbara. She was awarded the Executive Women in Business Scholarship and earned a Masters in Business (MBA) from Saint Mary's College of California.

Amber Smith

Director of Environmental Services

Amber spent most of her adolescent years living in the small mountain town of Big Bear, California. This was where she developed her love for the environment and pledged her life to protecting it, Captain Planet-style.

Over the past four years, she has prepared countless Stormwater Pollution Prevention Plans and trained over 300 facilities on stormwater requirements in both classroom and field settings. She prides herself on bringing awareness to stormwater pollution issues and solving problems for facilities and staff that often have core responsibilities in manufacturing and are not environmental specialists.

She holds a dual degree in Environmental Science and Geology from California State University East Bay, and an M.S. in Environmental Science and Policy from John Hopkins University.

Mat Hebert

Director of User Experience

Over the past 10 years, Mat has helped small, medium and large businesses craft their online experiences. From marketing websites to web & mobile applications, he always try to keep the company’s brand at the forefront of his designs.

Utilizing the art of animation is one of Mat’s favorite ways to differentiate one online experience to the next. Originally, a graphic design major at The International Academy of Design and Technology - Tampa, animation was what inspired him to pursue a career in interactive web design.

While not practicing the fine art of UX, Mat enjoys maintaining a healthy lifestyle, playing the occasional video game, trips to Disney World and hanging with his fiancé Danielle and their dog Roxy.

Charlie Cook

Full Stack Engineer

Programming began as an "all your friends are doing it" bandwagon that Charles jumped onto as a high schooler. Fast-forward to now, and he's delved into large insurance systems, tackled intriguing cybersecurity problems, and most recently, joined Mapistry hoping to help make an impact on complex environmental challenges. He's had a wide array of experiences over the past eight years in the software industry, and that suites him just fine. All the learning, crafting, and camaraderie along the way has definitely been worth it.

When he's not heads-down in code or API docs, Charles loves chasing ultimate frisbees, checking out exotic rock climbing crags (most recently in Uganda!), toiling away at Portuguese grammar lessons, and getting soundly beaten at board game night. The Rockies hold a special place in his heart, but he'll happily scope out any mountains you suggest!

Andrea Brown

Data Scientist

Andrea is a data scientist and licensed civil engineer. She grew up in Siskiyou County and Humboldt County in rural Northern California. Starting when she was 4-years-old, she spent her summers backpacking and fishing in the wilderness areas along the Pacific Crest Trail in Northern California. She developed a passion for math and the environment early on and decided to pursue a degree in civil and environmental engineering. She obtained a B.S. in Civil Engineering with a minor in Environmental Engineering from UCLA followed by an M.S in Water Resources Engineering from Tufts University.

Andrea has more than five years experience in the civil engineering industry. As a consultant, she assisted in stormwater management for industrial, construction, and municipal sites. She managed hazardous waste in accordance with environmental regulations. She conducted hydraulic and hydrologic analyses and designed stormwater BMPs.

Throughout her career, she has been data and research focused. She developed regression models to predict disease outbreaks related to water quality. She modeled environmental hotspots using ArcGIS. She built software applications that streamline civil engineering processes. She is passionate about building software tools that simplify abiding by environmental regulations. As the data scientist at Mapistry, she is leveraging the ample publicly available data to create insights that enable simple and effective stormwater management.

Nicholas Avino

Senior Instructional Designer

Nicholas has been designing state of the art eLearning courses for nearly ten years. He began working at a behavior change firm creating interactive, video-based courses to help counselors be more effective with their interventions. After that, then he co-founded a company specializing in interactive film production and immersive learning. Nicholas believes in staying on the cutting edge of learner engagement and education which is why he is thrilled to now be a part of the team at Mapistry.

When Nicky is not in the office he enjoys; camping, cooking, going to music festivals, switching places with his identical twin brother, and coin collecting. Some of his favorite places outdoors are the coastal redwoods of California, and the Outer Banks, North Carolina.

Adam Gooch

Lead Full Stack Engineer

Adam is a polyglot, full-stack software engineer that loves the outdoors. He believes in writing secure, maintainable code that solves real problems and is free of defects. The never-ending pursuit of mastery drives him to always be learning. When he's not behind a keyboard, you'll probably find him at an amusement park, camping, or both.

He discovered his love of technology through a passion for music. That desire led him down a diverse career path including audio visual control systems installation, programming and engineering, cooking, night club DJing, box manufacturing, and software development. He has written applications for desktop, mobile, web, and proprietary hardware solutions.

The variety in experience has taught Adam that great teams build great products, no matter the industry, market, or vertical they serve. He believes he has found one of those teams at Mapistry - where pragmatic technology is helping make the world a better place.

Page Rossen

Business Development Lead

Page is a recent UC Santa Barbara graduate, backpacker and coffee drinker starting her career at Mapistry!

She is a passionate environmentalist who loves hiking with her Australian Shepherd Cairo. Page also enjoys hot yoga classes, reading, and brewing (and tasting) IPAs!

Page graduated with a degree in Environmental Studies with a minor in education. She received academic distinction in her major and was awarded the Academic Achievement Award. Additionally, while at UCSB Page assisted in various research projects, her favorite was the impacts of the invasive species on the Santa Cruz Island. Page found a passion for environmental protection while in college and is excited to be a part of Mapistry!

Courtney Wilson

Senior Stormwater Engineer

Courtney is a licensed civil engineer with a passion for stormwater. She has experience in stormwater management and BMP
selection and design. She has prepared numerous SWPPPs, and site-specific Stormwater Monitoring Programs; developed and conducted training for NPDES compliance; and conducted over 100 NPDES compliance audits throughout California, Arizona, Colorado, and Nevada.

Growing up in the desert, she was fascinated at a young age by the impact rain has on the environment. She began her career in Nevada, where she focused on stormwater infrastructure projects. After completing her masters, she shifted her work to focus on pollution prevention.

She holds a bachelor’s in civil engineering from the University of Nevada Reno, and a Master in Civil Engineering with a focus on Water Resources from San Diego State University.

Tom McLaughlin

Development Manager

Tom is an experienced technology leader with deep expertise in full-stack software engineering, data engineering and enterprise technology. He began his career in enterprise server administration at one of the world's largest financial institutions, and eventually moved into working with startup technology companies full time. He's spent time building data organizations, leading operations teams, and leading product and engineering teams at a number of well-known Silicon Valley technology companies. Prior to Mapistry he was the founder of Mason, a venture-backed technology company focused in the frontend engineering space. Currently, he leads the Mapistry engineering team.

When not behind a computer, you can probably find Tom with a hockey stick, a disc, or a couple of poker cards in his hand. Tom holds degrees in Mathematics, Economics and Computational Finance from Saint Vincent College in his hometown in Western Pennsylvania.

Julia Ballou

Staff Environmental Engineer

Julia is a recent graduate of UC Berkeley with a B.S. in civil and environmental engineering (emphasis in environmental). She has always been passionate about the environment and is excited to be starting her engineering career with Mapistry.

She first decided to study civil engineering when she realized her two favorite classes in high school were calculus and environmental science. Engineering seemed like the best way to combine the two! Her passion has only grown since then, and UC Berkeley provided an informative, challenging setting to practice engineering and design. While at Berkeley, she gained valuable experience working for the public works department at a Bay Area city, as well as volunteering in a wastewater lab on campus.

In her free time, she enjoys hiking, climbing, drinking tea, looking at cute animals, and doing NY Times Crosswords.

Maya Colato

Customer Success Manager

Originally from Los Angeles, Maya has lived the the Bay Area for the past 5 years. She enjoys hiking, training for the upcoming Big Sur Marathon, and spending time with friends at local beer gardens. Her favorite hikes completed so far include Trolltunga(Norway), Watersprite Lake(Canada), and Besseggen Ridge(Norway).

Maya is a recent Cal grad with a B.S. in Molecular Environmental Biology with a focus in Animal Health and Behavior. This unique curriculum gave her a foundation for understanding how organisms function in their environment from a molecular to ecological level. Taking courses under the Environmental Science, Policy and Management Department, she was also able to study the relationship between society and the environment.

Maya has 6 years of experience in the veterinary field and recently made the decision to switch career paths in order to help the community make positive changes in an ever-changing climate. She is excited to begin her career with Mapistry!

Rachel Hill

Project Engineer

Rachel’s passion for water grew from her love of mountain sports. She grew up in northern Idaho where all her favorite sports were connected to water and the outdoors. As an avid skier, raft guide, and hiker, hydrology was a part of her everyday life. Rachel also has a passion for service and during herundergrad she traveled to Mexico, Costa Rica, and Bolivia to support engineering projects. During these service trips she learned that engineeringis just one piece of the solution in multi-factored problems relating to water quality, water rights, regulations, and politics. She finished a master’s in civil engineering and after obtaining her license as a professional civil engineer, she returned to school to get a law degree focused on understanding the regulatory requirements that drive stormwater design.

Over the last five years Rachel has worked as an engineering consultant designing stormwater conveyances and BMPs and supporting legal investigations. She has prepared numerous SWPPPs and is an experienced modeler. Rachel’s focus areas include mountain hydrology in support of construction and mining operations, erosion modeling, compost WDR, and BMP benefits and performance. As an engineer at Mapistry she is using her experience with design and regulatory interpretation to develop defensible solutions for pollutant controls.

In her free time Rachel enjoys hiking and camping with her dogs. She is a freelance florist and on occasion enjoys sewing her own clothes. You’ll find Rachel researching the latest regulations, reading a book, or taking a long walk on the San Diego beaches.

Jillian Olivar

Staff Scientist

Jillian is a recent graduate from California State University, Chico with a B.S in Environmental Science with a focus in Atmosphere and Climate and a GE minor in Sustainability. Passionate about protecting the environment, stepping out of her comfort zone and always eager to help others, pursuing environmental sciences was a natural fit.

In her academic career, Jillian participated in an EPA Biofiltration Lab where she assisted in studying nutrient removal by novel additives in stormwater bioswales. In addition she investigated the effects of the Camp Fire on water composition in Paradise, CA and prepared a soil restoration proposal for the Butte Creek Ecological Preserve post-fire. Jillian also participated in campus sustainability as the director of a sustainability organization focused on implementing environmental practices and climate awareness to department offices..

Jillian is also an accomplished jazz musician and has been playing the tenor saxophone for 9 years. She frequently attends jazz shows in the Bay area and participates in a band with her close friends in Chico. In addition, she is a certified hot yoga instructor and enjoys teaching hatha and vinyasa flow classes. In her free time, she enjoys walking meditation, hiking, biking, hanging out in bookstores, caring for her plants and spending time with family.

Jillian has experience in soil science previously working for an Agricultural Tech company and is excited to expand her knowledge in the field of environmental compliance and computer software.

Tom Matta

Account Executive

Tom is passionate about helping teams reduce risk and improve productivity with software. Prior to joining Mapistry, Tom helped scale the sales org at Carta, a software platform that manages equity data for venture-backed startups. He was employee #12 at Carta, and when he left the company had over 600 team members. While at Carta, Tom was a top account executive, and closed over $1M in ARR, before being promoted to VP Sales, where during his tenure the team added $15M in ARR, implemented Salesforce, launched the Skip Miller ProActive Selling Methodology, and built a SDR program in San Francisco and Salt Lake City.

Tom holds a Bachelors of Science in Materials Science Engineering and an MBA from Carnegie Mellon University.

Selene Jones

Customer Success Associate

Born and raised in Berkeley CA, Selene always had a deep love for the Bay Area. She enjoys being outdoors, whether that's riding around town on her bike or going for long hikes. She also loves to travel and hopes to someday see all 62 national parks in the US.

Selene has spent the past year and a half working in Fintech and Wealth Management. During this time she worked closely with customers to ensure that their needs were being met. Before this, Selene studied Business at the University of Puget Sound in Tacoma, Washington. Her liberal arts education at Puget Sound introduced her to the different eco-conscious businesses and entrepreneurs who are finding innovative solutions to environmental problems.

Selene has always been passionate about protecting the environment and decided it was time to make a career shift in order to pursue this passion. She is excited to be part of the Mapistry team and helping to make a real difference!