The Mapistry Team

We’re shaping the future of industrial environmental compliance

Allie Janoch

Founder & CEO

Allie is a software engineer, bookworm, yogi, and chocoholic (sometimes all at the same time). After getting her B.S. in Computer Science from the U. of Maryland and her M.S. in Computer Science at U.C. Berkeley, Allie joined IQ Engines to work on image recognition.

After Yahoo acquired IQ Engines in 2013, Allie worked on integrating IQ Engines’ machine-learning algorithms into Flickr. But she soon grew restless, and began searching for a product she could be passionate about.

As an avid hiker, she saw environmental protection as a noble pursuit — and quickly discovered that helping businesses comply with environmental regulations was an underserved opportunity. She left Yahoo to found Mapistry in 2013 with Ryan.

Allie has published and presented on her computer vision and machine-learning research in multiple publications and conferences. She also holds a patent on Automatic Image Piling, and was named one of the Top 30 Under 30 by GreenBiz.

Ryan Janoch

Founder & COO

Ryan is an engineer, carpenter, cook, and backpacker. He’s a California-licensed professional engineer with nationwide experience in stormwater program compliance for hundreds of industrial sites, including ready-mix concrete plants, metal recyclers, and bulk marine terminals.

He led the team that developed the New Jersey protocols for testing and evaluating stormwater treatment devices, and serves on the Water Environment Federation’s national committee for standardizing stormwater practices and products (STEPP). Ryan is a former member of the State of Virginia’s Stormwater BMP Clearinghouse Committee, which is responsible for establishing BMP pollutant removal efficiencies.

In 2015, Ryan was named one of the Top 20 Under 40 in the construction and civil engineering industry by Engineering News-Record, and was also named one of the rising stars in the stormwater industry by Stormwater Solutions. He holds an M.S. in Civil Engineering from the University of Maryland and a B.S. in Biology and Geology from Tufts University.

Lauren Alexander

VP of Marketing & Demand Generation

Lauren has 11+ years of experience running marketing & demand generation for B2B startups and high growth companies. Under her leadership, she's driven double-digit revenue growth, successfully scaled marketing teams, rebranded companies, and has experience consistently sourcing 80-90% of the sales pipeline targeting SMB, Enterprise, and public sector markets. Some of her areas of expertise include orchestrating multi-channel lead generation campaigns (email, webinars, social, ABM, events, and lead nurturing), content development, brand and product positioning, sales enablement as well as funnel growth and optimization. For three consecutive years, Lauren served as a Board Member for the International Association of Business Communicators. Lauren graduated magna cum laude with a BA from the University of California, Santa Barbara. She was awarded the Executive Women in Business Scholarship and earned a Masters in Business (MBA) from Saint Mary's College of California.

Amber Smith

Director of Environmental Services

Amber spent most of her adolescent years living in the small mountain town of Big Bear, California. This was where she developed her love for the environment and pledged her life to protecting it, Captain Planet-style.

Over the past four years, she has prepared countless Stormwater Pollution Prevention Plans and trained over 300 facilities on stormwater requirements in both classroom and field settings. She prides herself on bringing awareness to stormwater pollution issues and solving problems for facilities and staff that often have core responsibilities in manufacturing and are not environmental specialists.

She holds a dual degree in Environmental Science and Geology from California State University East Bay, and an M.S. in Environmental Science and Policy from John Hopkins University.

Mat Hebert

Director of User Experience

Over the past 10 years, Mat has helped small, medium and large businesses craft their online experiences. From marketing websites to web & mobile applications, he always try to keep the company’s brand at the forefront of his designs.

Utilizing the art of animation is one of Mat’s favorite ways to differentiate one online experience to the next. Originally, a graphic design major at The International Academy of Design and Technology - Tampa, animation was what inspired him to pursue a career in interactive web design.

While not practicing the fine art of UX, Mat enjoys maintaining a healthy lifestyle, playing the occasional video game, trips to Disney World and hanging with his fiancé Danielle and their dog Roxy.

Charlie Cook

Full Stack Engineer

Programming began as an ``all your friends are doing it`` bandwagon that Charles jumped onto as a high schooler. Fast-forward to now, and he's delved into large insurance systems, tackled intriguing cybersecurity problems, and most recently, joined Mapistry hoping to help make an impact on complex environmental challenges. He's had a wide array of experiences over the past eight years in the software industry, and that suites him just fine. All the learning, crafting, and camaraderie along the way has definitely been worth it.

When he's not heads-down in code or API docs, Charles loves chasing ultimate frisbees, checking out exotic rock climbing crags (most recently in Uganda!), toiling away at Portuguese grammar lessons, and getting soundly beaten at board game night. The Rockies hold a special place in his heart, but he'll happily scope out any mountains you suggest!

Andrea Brown

Data Scientist

Andrea is a data scientist and licensed civil engineer. She grew up in Siskiyou County and Humboldt County in rural Northern California. Starting when she was 4-years-old, she spent her summers backpacking and fishing in the wilderness areas along the Pacific Crest Trail in Northern California. She developed a passion for math and the environment early on and decided to pursue a degree in civil and environmental engineering. She obtained a B.S. in Civil Engineering with a minor in Environmental Engineering from UCLA followed by an M.S in Water Resources Engineering from Tufts University.

Andrea has more than five years experience in the civil engineering industry. As a consultant, she assisted in stormwater management for industrial, construction, and municipal sites. She managed hazardous waste in accordance with environmental regulations. She conducted hydraulic and hydrologic analyses and designed stormwater BMPs.

Throughout her career, she has been data and research focused. She developed regression models to predict disease outbreaks related to water quality. She modeled environmental hotspots using ArcGIS. She built software applications that streamline civil engineering processes. She is passionate about building software tools that simplify abiding by environmental regulations. As the data scientist at Mapistry, she is leveraging the ample publicly available data to create insights that enable simple and effective stormwater management.

Nicholas Avino

Senior Instructional Designer

Nicholas has been designing state of the art eLearning courses for nearly ten years. He began working at a behavior change firm creating interactive, video-based courses to help counselors be more effective with their interventions. After that, then he co-founded a company specializing in interactive film production and immersive learning. Nicholas believes in staying on the cutting edge of learner engagement and education which is why he is thrilled to now be a part of the team at Mapistry.

When Nicky is not in the office he enjoys; camping, cooking, going to music festivals, switching places with his identical twin brother, and coin collecting. Some of his favorite places outdoors are the coastal redwoods of California, and the Outer Banks, North Carolina.

Adam Gooch

Lead Full Stack Engineer

Adam is a polyglot, full-stack software engineer that loves the outdoors. He believes in writing secure, maintainable code that solves real problems and is free of defects. The never-ending pursuit of mastery drives him to always be learning. When he's not behind a keyboard, you'll probably find him at an amusement park, camping, or both.

He discovered his love of technology through a passion for music. That desire led him down a diverse career path including audio visual control systems installation, programming and engineering, cooking, night club DJing, box manufacturing, and software development. He has written applications for desktop, mobile, web, and proprietary hardware solutions.

The variety in experience has taught Adam that great teams build great products, no matter the industry, market, or vertical they serve. He believes he has found one of those teams at Mapistry - where pragmatic technology is helping make the world a better place.

Page Rossen

Business Development Lead

Page is a recent UC Santa Barbara graduate, backpacker and coffee drinker starting her career at Mapistry!

She is a passionate environmentalist who loves hiking with her Australian Shepherd Cairo. Page also enjoys hot yoga classes, reading, and brewing (and tasting) IPAs!

Page graduated with a degree in Environmental Studies with a minor in education. She received academic distinction in her major and was awarded the Academic Achievement Award. Additionally, while at UCSB Page assisted in various research projects, her favorite was the impacts of the invasive species on the Santa Cruz Island. Page found a passion for environmental protection while in college and is excited to be a part of Mapistry!

Kristina Tu

Environmental Compliance Manager

Kristina holds dual degrees, in Geology and in Environmental Science, that form a unique foundation in both geological and environmental sciences. Kristina specializes in management of hazardous materials and characterizing hazardous waste. She has managed hazardous materials plans for over 1,200 facilities.

Kristina’s passion for the environment started during her first environmental science class when she designed a miniature solar car. This is where she found excitement in developing and building solutions to protect the environment. Besides specializing in hazardous materials management, Kristina has experience in environmental remediation, stormwater compliance, and development of Spill Prevention Pollution Plans (SPCC). She has provided a full range of services to clients including preparing facilities for audits, supporting the transport of hazardous materials, reviewing client projects to identify impacts to air, water, and soil, and providing written project-specific environmental requirements and Best Management Practices (BMPs). When she's not binge-drinking coffee or running off to yoga, you can find her part of the team in hopes of making compliance simple for industry leaders.

Sireesha Vadali

Sireesha Vadali

Full Stack Engineer

I have been a software engineer for over 16 years and have worked in a variety of domains such as Airline Reservation/Ticketing, Worker's Compensation, FinTech.
I completed my under-graduation in Information Technology and graduation in Software Systems in India. I started to work for a software services company in Mumbai, India. Work took me to different places like Frankfurt, Hong Kong. Marriage brought me to Boston, United States. Every new place has given a new learning experience and given me insight into variety of things that move and shape the world. I am a sum of all these experiences and truly grateful to all that life has thrown at me.

I am passionate about technology and revel in solving problems. I love cooking (and eating :))), gardening, photography, interior designing and singing. I love spending time with my kids who keep the child, the curiosity and the enthusiasm in me alive. If not a technologist, I would have been a farmer and would have tried to incorporate modern day technological advancements to farming.

The zeal to learn more about Environmental compliance and how technology can play a part lead me to join Mapistry.

Julia Ballou

Staff Environmental Engineer

Julia is a recent graduate of UC Berkeley with a B.S. in civil and environmental engineering (emphasis in environmental). She has always been passionate about the environment and is excited to be starting her engineering career with Mapistry.

She first decided to study civil engineering when she realized her two favorite classes in high school were calculus and environmental science. Engineering seemed like the best way to combine the two! Her passion has only grown since then, and UC Berkeley provided an informative, challenging setting to practice engineering and design. While at Berkeley, she gained valuable experience working for the public works department at a Bay Area city, as well as volunteering in a wastewater lab on campus.

In her free time, she enjoys hiking, climbing, drinking tea, looking at cute animals, and doing NY Times Crosswords.

Maya Colato

Customer Success Manager

Originally from Los Angeles, Maya has lived the the Bay Area for the past 5 years. She enjoys hiking, training for the upcoming Big Sur Marathon, and spending time with friends at local beer gardens. Her favorite hikes completed so far include Trolltunga(Norway), Watersprite Lake(Canada), and Besseggen Ridge(Norway).

Maya is a recent Cal grad with a B.S. in Molecular Environmental Biology with a focus in Animal Health and Behavior. This unique curriculum gave her a foundation for understanding how organisms function in their environment from a molecular to ecological level. Taking courses under the Environmental Science, Policy and Management Department, she was also able to study the relationship between society and the environment.

Maya has 6 years of experience in the veterinary field and recently made the decision to switch career paths in order to help the community make positive changes in an ever-changing climate. She is excited to begin her career with Mapistry!

Courtney Wilson

Senior Stormwater Engineer

Courtney is a licensed civil engineer with a passion for stormwater. She has experience in stormwater management and BMP
selection and design. She has prepared numerous SWPPPs, and site-specific Stormwater Monitoring Programs; developed and conducted training for NPDES compliance; and conducted over 100 NPDES compliance audits throughout California, Arizona, Colorado, and Nevada.

Growing up in the desert, she was fascinated at a young age by the impact rain has on the environment. She began her career in Nevada, where she focused on stormwater infrastructure projects. After completing her masters, she shifted her work to focus on pollution prevention.

She holds a bachelor’s in civil engineering from the University of Nevada Reno, and a Master in Civil Engineering with a focus on Water Resources from San Diego State University.