The Mapistry Team

We’re shaping the future of industrial environmental compliance

Allie Janoch

Founder & CEO

Allie is a software engineer, bookworm, yogi, and chocoholic (sometimes all at the same time). After getting her B.S. in Computer Science from the U. of Maryland and her M.S. in Computer Science at U.C. Berkeley, Allie joined IQ Engines to work on image recognition.

After Yahoo acquired IQ Engines in 2013, Allie worked on integrating IQ Engines’ machine-learning algorithms into Flickr. But she soon grew restless, and began searching for a product she could be passionate about.

As an avid hiker, she saw environmental protection as a noble pursuit — and quickly discovered that helping businesses comply with environmental regulations was an underserved opportunity. She left Yahoo to found Mapistry in 2013 with Ryan.

Allie has published and presented on her computer vision and machine-learning research in multiple publications and conferences. She also holds a patent on Automatic Image Piling, and was named one of the Top 30 Under 30 by GreenBiz.

Ryan Janoch

Founder & COO

Ryan is an engineer, carpenter, cook, and backpacker. He’s a California-licensed professional engineer with nationwide experience in stormwater program compliance for hundreds of industrial sites, including ready-mix concrete plants, metal recyclers, and bulk marine terminals.

He led the team that developed the New Jersey protocols for testing and evaluating stormwater treatment devices, and serves on the Water Environment Federation’s national committee for standardizing stormwater practices and products (STEPP). Ryan is a former member of the State of Virginia’s Stormwater BMP Clearinghouse Committee, which is responsible for establishing BMP pollutant removal efficiencies.

In 2015, Ryan was named one of the Top 20 Under 40 in the construction and civil engineering industry by Engineering News-Record, and was also named one of the rising stars in the stormwater industry by Stormwater Solutions. He holds an M.S. in Civil Engineering from the University of Maryland and a B.S. in Biology and Geology from Tufts University.

Lauren Alexander

Chief Marketing Officer

Lauren has 11+ years of experience running marketing & demand generation for B2B startups and high growth companies. Under her leadership, she's driven double-digit revenue growth, successfully scaled marketing teams, rebranded companies, and has experience consistently sourcing 80-90% of the sales pipeline targeting SMB, Enterprise, and public sector markets. Some of her areas of expertise include orchestrating multi-channel lead generation campaigns (email, webinars, social, ABM, events, and lead nurturing), content development, brand and product positioning, sales enablement as well as funnel growth and optimization. For three consecutive years, Lauren served as a Board Member for the International Association of Business Communicators. Lauren graduated magna cum laude with a BA from the University of California, Santa Barbara. She was awarded the Executive Women in Business Scholarship and earned a Masters in Business (MBA) from Saint Mary's College of California.

Amber Smith

Senior Solutions Engineer

Amber spent most of her adolescent years living in the small mountain town of Big Bear, California. This was where she developed her love for the environment and pledged her life to protecting it, Captain Planet-style.

Over the past four years, she has prepared countless Stormwater Pollution Prevention Plans and trained over 300 facilities on stormwater requirements in both classroom and field settings. She prides herself on bringing awareness to stormwater pollution issues and solving problems for facilities and staff that often have core responsibilities in manufacturing and are not environmental specialists.

She holds a dual degree in Environmental Science and Geology from California State University East Bay, and an M.S. in Environmental Science and Policy from John Hopkins University.

Mat Hebert

Director of User Experience

Over the past 10 years, Mat has helped small, medium and large businesses craft their online experiences. From marketing websites to web & mobile applications, he always try to keep the company’s brand at the forefront of his designs.

Utilizing the art of animation is one of Mat’s favorite ways to differentiate one online experience to the next. Originally, a graphic design major at The International Academy of Design and Technology - Tampa, animation was what inspired him to pursue a career in interactive web design.

While not practicing the fine art of UX, Mat enjoys maintaining a healthy lifestyle, playing the occasional video game, trips to Disney World and hanging with his fiancé Danielle and their dog Roxy.

Charlie Cook

Full Stack Engineer

Programming began as an "all your friends are doing it" bandwagon that Charles jumped onto as a high schooler. Fast-forward to now, and he's delved into large insurance systems, tackled intriguing cybersecurity problems, and most recently, joined Mapistry hoping to help make an impact on complex environmental challenges. He's had a wide array of experiences over the past eight years in the software industry, and that suites him just fine. All the learning, crafting, and camaraderie along the way has definitely been worth it.

When he's not heads-down in code or API docs, Charles loves chasing ultimate frisbees, checking out exotic rock climbing crags (most recently in Uganda!), toiling away at Portuguese grammar lessons, and getting soundly beaten at board game night. The Rockies hold a special place in his heart, but he'll happily scope out any mountains you suggest!

Adam Gooch

Lead Full Stack Engineer

Adam is a polyglot, full-stack software engineer that loves the outdoors. He believes in writing secure, maintainable code that solves real problems and is free of defects. The never-ending pursuit of mastery drives him to always be learning. When he's not behind a keyboard, you'll probably find him at an amusement park, camping, or both.

He discovered his love of technology through a passion for music. That desire led him down a diverse career path including audio visual control systems installation, programming and engineering, cooking, night club DJing, box manufacturing, and software development. He has written applications for desktop, mobile, web, and proprietary hardware solutions.

The variety in experience has taught Adam that great teams build great products, no matter the industry, market, or vertical they serve. He believes he has found one of those teams at Mapistry - where pragmatic technology is helping make the world a better place.

Courtney Wilson

Director of Environmental Services & Engineering

Courtney is a licensed civil engineer with a passion for stormwater. She has experience in stormwater management and BMP
selection and design. She has prepared numerous SWPPPs, and site-specific Stormwater Monitoring Programs; developed and conducted training for NPDES compliance; and conducted over 100 NPDES compliance audits throughout California, Arizona, Colorado, and Nevada.

Growing up in the desert, she was fascinated at a young age by the impact rain has on the environment. She began her career in Nevada, where she focused on stormwater infrastructure projects. After completing her masters, she shifted her work to focus on pollution prevention.

She holds a bachelor’s in civil engineering from the University of Nevada Reno, and a Master in Civil Engineering with a focus on Water Resources from San Diego State University.

Tom McLaughlin

Development Manager

Tom is an experienced technology leader with deep expertise in full-stack software engineering, data engineering and enterprise technology. He began his career in enterprise server administration at one of the world's largest financial institutions, and eventually moved into working with startup technology companies full time. He's spent time building data organizations, leading operations teams, and leading product and engineering teams at a number of well-known Silicon Valley technology companies. Prior to Mapistry he was the founder of Mason, a venture-backed technology company focused in the frontend engineering space. Currently, he leads the Mapistry engineering team.

When not behind a computer, you can probably find Tom with a hockey stick, a disc, or a couple of poker cards in his hand. Tom holds degrees in Mathematics, Economics and Computational Finance from Saint Vincent College in his hometown in Western Pennsylvania.

Julia Ballou

Senior Staff Engineer

Julia is a recent graduate of UC Berkeley with a B.S. in civil and environmental engineering (emphasis in environmental). She has always been passionate about the environment and is excited to be starting her engineering career with Mapistry.

She first decided to study civil engineering when she realized her two favorite classes in high school were calculus and environmental science. Engineering seemed like the best way to combine the two! Her passion has only grown since then, and UC Berkeley provided an informative, challenging setting to practice engineering and design. While at Berkeley, she gained valuable experience working for the public works department at a Bay Area city, as well as volunteering in a wastewater lab on campus.

In her free time, she enjoys hiking, climbing, drinking tea, looking at cute animals, and doing NY Times Crosswords.

Maya Colato

Head of Customer Success

Originally from Los Angeles, Maya has lived the the Bay Area for the past 5 years. She enjoys hiking, training for the upcoming Big Sur Marathon, and spending time with friends at local beer gardens. Her favorite hikes completed so far include Trolltunga(Norway), Watersprite Lake(Canada), and Besseggen Ridge(Norway).

Maya is a recent Cal grad with a B.S. in Molecular Environmental Biology with a focus in Animal Health and Behavior. This unique curriculum gave her a foundation for understanding how organisms function in their environment from a molecular to ecological level. Taking courses under the Environmental Science, Policy and Management Department, she was also able to study the relationship between society and the environment.

Maya has 6 years of experience in the veterinary field and recently made the decision to switch career paths in order to help the community make positive changes in an ever-changing climate. She is excited to begin her career with Mapistry!

Rachel Hill

Project Engineer

Rachel’s passion for water grew from her love of mountain sports. She grew up in northern Idaho where all her favorite sports were connected to water and the outdoors. As an avid skier, raft guide, and hiker, hydrology was a part of her everyday life. Rachel also has a passion for service and during herundergrad she traveled to Mexico, Costa Rica, and Bolivia to support engineering projects. During these service trips she learned that engineeringis just one piece of the solution in multi-factored problems relating to water quality, water rights, regulations, and politics. She finished a master’s in civil engineering and after obtaining her license as a professional civil engineer, she returned to school to get a law degree focused on understanding the regulatory requirements that drive stormwater design.

Over the last five years Rachel has worked as an engineering consultant designing stormwater conveyances and BMPs and supporting legal investigations. She has prepared numerous SWPPPs and is an experienced modeler. Rachel’s focus areas include mountain hydrology in support of construction and mining operations, erosion modeling, compost WDR, and BMP benefits and performance. As an engineer at Mapistry she is using her experience with design and regulatory interpretation to develop defensible solutions for pollutant controls.

In her free time Rachel enjoys hiking and camping with her dogs. She is a freelance florist and on occasion enjoys sewing her own clothes. You’ll find Rachel researching the latest regulations, reading a book, or taking a long walk on the San Diego beaches.

Jillian Olivar

Staff Scientist

Jillian is a recent graduate from California State University, Chico with a B.S in Environmental Science with a focus in Atmosphere and Climate and a GE minor in Sustainability. Passionate about protecting the environment, stepping out of her comfort zone and always eager to help others, pursuing environmental sciences was a natural fit.

In her academic career, Jillian participated in an EPA Biofiltration Lab where she assisted in studying nutrient removal by novel additives in stormwater bioswales. In addition she investigated the effects of the Camp Fire on water composition in Paradise, CA and prepared a soil restoration proposal for the Butte Creek Ecological Preserve post-fire. Jillian also participated in campus sustainability as the director of a sustainability organization focused on implementing environmental practices and climate awareness to department offices..

Jillian is also an accomplished jazz musician and has been playing the tenor saxophone for 9 years. She frequently attends jazz shows in the Bay area and participates in a band with her close friends in Chico. In addition, she is a certified hot yoga instructor and enjoys teaching hatha and vinyasa flow classes. In her free time, she enjoys walking meditation, hiking, biking, hanging out in bookstores, caring for her plants and spending time with family.

Jillian has experience in soil science previously working for an Agricultural Tech company and is excited to expand her knowledge in the field of environmental compliance and computer software.

Tom Matta

Account Executive

Tom is passionate about helping teams reduce risk and improve productivity with software. Prior to joining Mapistry, Tom helped scale the sales org at Carta, a software platform that manages equity data for venture-backed startups. He was employee #12 at Carta, and when he left the company had over 600 team members. While at Carta, Tom was a top account executive, and closed over $1M in ARR, before being promoted to VP Sales, where during his tenure the team added $15M in ARR, implemented Salesforce, launched the Skip Miller ProActive Selling Methodology, and built a SDR program in San Francisco and Salt Lake City.

Tom holds a Bachelors of Science in Materials Science Engineering and an MBA from Carnegie Mellon University.

Selene Jones

Customer Success Associate

Born and raised in Berkeley CA, Selene always had a deep love for the Bay Area. She enjoys being outdoors, whether that's riding around town on her bike or going for long hikes. She also loves to travel and hopes to someday see all 62 national parks in the US.

Selene has spent the past year and a half working in Fintech and Wealth Management. During this time she worked closely with customers to ensure that their needs were being met. Before this, Selene studied Business at the University of Puget Sound in Tacoma, Washington. Her liberal arts education at Puget Sound introduced her to the different eco-conscious businesses and entrepreneurs who are finding innovative solutions to environmental problems.

Selene has always been passionate about protecting the environment and decided it was time to make a career shift in order to pursue this passion. She is excited to be part of the Mapistry team and helping to make a real difference!

Sarah White

Account Executive

Sarah considers herself an environmental enthusiast who is passionate about sustainability in all forms. Born in the Bay Area, she learned to ski in Mt. Shasta and continued to develop her love of the mountains when her family moved to Colorado at age 11. With trusting parents and three adventurous brothers encouraging her along the way, she fostered a strong bond with the natural world through mountain biking, kayaking, and rock climbing - a bond that would one day influence her degree and career path.

Entrepreneurial at heart, her path in sales began at age 14 with the founding of Popalicious Popsicles: a cooler filled with frozen treats on a three-wheeled bicycle trolley. She would pedal along the bike path, doubling up on selling opportunities while cross-training for ski season. Although passionate about ski racing, Sarah chose the middle of the country to focus on her studies at DePauw University in Greencastle, Indiana. Before leaving college, Sarah co-founded the first student-run thrift store on campus in hopes of recycling clothes and supplies to promote ethical consumerism. This endeavor lead to her uncanny ability to find hidden gems at secondhand shops throughout the U.S. and around the world!

Sarah received a degree in Environmental Geoscience from DePauw and moved back to Colorado after graduation for her first “real job” in helping launch an office for a small solar installer. She learned the importance of earning her customer's trust as she climbed over roofs throughout the state to design tailored solar systems for homeowners and businesses. After taking a brief hiatus to travel and work on her yoga teacher certification, she packed up the car and moved back to California. She began working for a software company focused on energy management and resonated with the confluence of technology and environmental practices. Sarah then shifted gears to return back to earth science and eventually found a natural fit with the team at Mapistry.