The Mapistry Team

We’re shaping the future of industrial environmental compliance

Allie Janoch

Founder & CEO

Allie is a software engineer, bookworm, yogi, and chocoholic (sometimes all at the same time). After getting her B.S. in Computer Science from the U. of Maryland and her M.S. in Computer Science at U.C. Berkeley, Allie joined IQ Engines to work on image recognition.

After Yahoo acquired IQ Engines in 2013, Allie worked on integrating IQ Engines’ machine-learning algorithms into Flickr. But she soon grew restless, and began searching for a product she could be passionate about.

As an avid hiker, she saw environmental protection as a noble pursuit — and quickly discovered that helping businesses comply with environmental regulations was an underserved opportunity. She left Yahoo to found Mapistry in 2013 with Ryan.

Allie has published and presented on her computer vision and machine-learning research in multiple publications and conferences. She also holds a patent on Automatic Image Piling, and was named one of the Top 30 Under 30 by GreenBiz.

Ryan Janoch

Founder & COO

Ryan is an engineer, carpenter, cook, and backpacker. He’s a California-licensed professional engineer with nationwide experience in stormwater program compliance for hundreds of industrial sites, including ready-mix concrete plants, metal recyclers, and bulk marine terminals.

He led the team that developed the New Jersey protocols for testing and evaluating stormwater treatment devices, and serves on the Water Environment Federation’s national committee for standardizing stormwater practices and products (STEPP). Ryan is a former member of the State of Virginia’s Stormwater BMP Clearinghouse Committee, which is responsible for establishing BMP pollutant removal efficiencies.

In 2015, Ryan was named one of the Top 20 Under 40 in the construction and civil engineering industry by Engineering News-Record, and was also named one of the rising stars in the stormwater industry by Stormwater Solutions. He holds an M.S. in Civil Engineering from the University of Maryland and a B.S. in Biology and Geology from Tufts University.

Lauren Alexander

Chief Marketing Officer

Lauren has 11+ years of experience running marketing & demand generation for B2B startups and high growth companies. Under her leadership, she's driven double-digit revenue growth, successfully scaled marketing teams, rebranded companies, and has experience consistently sourcing 80-90% of the sales pipeline targeting SMB, Enterprise, and public sector markets. Some of her areas of expertise include orchestrating multi-channel lead generation campaigns (email, webinars, social, ABM, events, and lead nurturing), content development, brand and product positioning, sales enablement as well as funnel growth and optimization. For three consecutive years, Lauren served as a Board Member for the International Association of Business Communicators. Lauren graduated magna cum laude with a BA from the University of California, Santa Barbara. She was awarded the Executive Women in Business Scholarship and earned a Masters in Business (MBA) from Saint Mary's College of California.

Tom McLaughlin


Tom is an experienced technology leader with deep expertise in full-stack software engineering, data engineering and enterprise technology. He began his career in enterprise server administration at one of the world's largest financial institutions, and eventually moved into working with startup technology companies full time. He's spent time building data organizations, leading operations teams, and leading product and engineering teams at a number of well-known Silicon Valley technology companies. Prior to Mapistry he was the founder of Mason, a venture-backed technology company focused in the frontend engineering space. Currently, he leads the Mapistry engineering team.

When not behind a computer, you can probably find Tom with a hockey stick, a disc, or a couple of poker cards in his hand. Tom holds degrees in Mathematics, Economics and Computational Finance from Saint Vincent College in his hometown in Western Pennsylvania.

Mat Hebert

Director of User Experience

Over the past 10 years, Mat has helped small, medium and large businesses craft their online experiences. From marketing websites to web & mobile applications, he always try's to keep the company’s brand at the forefront of his designs.

Utilizing the art of animation is one of Mat’s favorite ways to differentiate one online experience to the next. Originally, a graphic design major at The International Academy of Design and Technology - Tampa, animation was what inspired him to pursue a career in interactive web design.

While not practicing the fine art of UX, Mat enjoys maintaining a healthy lifestyle, playing the occasional video game, trips to Disney World and hanging with his fiancé Danielle and their dog Roxy.

Courtney Wilson

Director of Environmental Services & Engineering

Courtney is a licensed civil engineer with a passion for stormwater. She has experience in stormwater management and BMP
selection and design. She has prepared numerous SWPPPs, and site-specific Stormwater Monitoring Programs; developed and conducted training for NPDES compliance; and conducted over 100 NPDES compliance audits throughout California, Arizona, Colorado, and Nevada.

Growing up in the desert, she was fascinated at a young age by the impact rain has on the environment. She began her career in Nevada, where she focused on stormwater infrastructure projects. After completing her masters, she shifted her work to focus on pollution prevention.

She holds a bachelor’s in civil engineering from the University of Nevada Reno, and a Master in Civil Engineering with a focus on Water Resources from San Diego State University.

Maya Colato

Head of Customer Success

Originally from Los Angeles, Maya has lived the the Bay Area for the past 5 years. She enjoys hiking, training for the upcoming Big Sur Marathon, and spending time with friends at local beer gardens. Her favorite hikes completed so far include Trolltunga(Norway), Watersprite Lake(Canada), and Besseggen Ridge(Norway).

Maya is a recent Cal grad with a B.S. in Molecular Environmental Biology with a focus in Animal Health and Behavior. This unique curriculum gave her a foundation for understanding how organisms function in their environment from a molecular to ecological level. Taking courses under the Environmental Science, Policy and Management Department, she was also able to study the relationship between society and the environment.

Maya has 6 years of experience in the veterinary field and recently made the decision to switch career paths in order to help the community make positive changes in an ever-changing climate. She is excited to begin her career with Mapistry!

Amber Smith

Product Manager

Amber spent most of her adolescent years living in the small mountain town of Big Bear, California. This was where she developed her love for the environment and pledged her life to protecting it, Captain Planet-style.

Over the past four years, she has prepared countless Stormwater Pollution Prevention Plans and trained over 300 facilities on stormwater requirements in both classroom and field settings. She prides herself on bringing awareness to stormwater pollution issues and solving problems for facilities and staff that often have core responsibilities in manufacturing and are not environmental specialists.

She holds a dual degree in Environmental Science and Geology from California State University East Bay, and an M.S. in Environmental Science and Policy from John Hopkins University.

Julia Ballou

Senior Staff Engineer

Julia is a recent graduate of UC Berkeley with a B.S. in civil and environmental engineering (emphasis in environmental). She has always been passionate about the environment and is excited to be starting her engineering career with Mapistry.

She first decided to study civil engineering when she realized her two favorite classes in high school were calculus and environmental science. Engineering seemed like the best way to combine the two! Her passion has only grown since then, and UC Berkeley provided an informative, challenging setting to practice engineering and design. While at Berkeley, she gained valuable experience working for the public works department at a Bay Area city, as well as volunteering in a wastewater lab on campus.

In her free time, she enjoys hiking, climbing, drinking tea, looking at cute animals, and doing NY Times Crosswords.

Selene Jones

Customer Success Manager

Born and raised in Berkeley CA, Selene always had a deep love for the Bay Area. She enjoys being outdoors, whether that's riding around town on her bike or going for long hikes. She also loves to travel and hopes to someday see all 62 national parks in the US.

Selene has spent the past year and a half working in Fintech and Wealth Management. During this time she worked closely with customers to ensure that their needs were being met. Before this, Selene studied Business at the University of Puget Sound in Tacoma, Washington. Her liberal arts education at Puget Sound introduced her to the different eco-conscious businesses and entrepreneurs who are finding innovative solutions to environmental problems.

Selene has always been passionate about protecting the environment and decided it was time to make a career shift in order to pursue this passion. She is excited to be part of the Mapistry team and helping to make a real difference!

Rachel Hill

Project Engineer

Rachel’s passion for water grew from her love of mountain sports. She grew up in northern Idaho where all her favorite sports were connected to water and the outdoors. As an avid skier, raft guide, and hiker, hydrology was a part of her everyday life. Rachel also has a passion for service and during herundergrad she traveled to Mexico, Costa Rica, and Bolivia to support engineering projects. During these service trips she learned that engineeringis just one piece of the solution in multi-factored problems relating to water quality, water rights, regulations, and politics. She finished a master’s in civil engineering and after obtaining her license as a professional civil engineer, she returned to school to get a law degree focused on understanding the regulatory requirements that drive stormwater design.

Over the last five years Rachel has worked as an engineering consultant designing stormwater conveyances and BMPs and supporting legal investigations. She has prepared numerous SWPPPs and is an experienced modeler. Rachel’s focus areas include mountain hydrology in support of construction and mining operations, erosion modeling, compost WDR, and BMP benefits and performance. As an engineer at Mapistry she is using her experience with design and regulatory interpretation to develop defensible solutions for pollutant controls.

In her free time Rachel enjoys hiking and camping with her dogs. She is a freelance florist and on occasion enjoys sewing her own clothes. You’ll find Rachel researching the latest regulations, reading a book, or taking a long walk on the San Diego beaches.

Jillian Olivar

Staff Scientist

Jillian is a recent graduate from California State University, Chico with a B.S in Environmental Science with a focus in Atmosphere and Climate and a GE minor in Sustainability. Passionate about protecting the environment, stepping out of her comfort zone and always eager to help others, pursuing environmental sciences was a natural fit.

In her academic career, Jillian participated in an EPA Biofiltration Lab where she assisted in studying nutrient removal by novel additives in stormwater bioswales. In addition she investigated the effects of the Camp Fire on water composition in Paradise, CA and prepared a soil restoration proposal for the Butte Creek Ecological Preserve post-fire. Jillian also participated in campus sustainability as the director of a sustainability organization focused on implementing environmental practices and climate awareness to department offices..

Jillian is also an accomplished jazz musician and has been playing the tenor saxophone for 9 years. She frequently attends jazz shows in the Bay area and participates in a band with her close friends in Chico. In addition, she is a certified hot yoga instructor and enjoys teaching hatha and vinyasa flow classes. In her free time, she enjoys walking meditation, hiking, biking, hanging out in bookstores, caring for her plants and spending time with family.

Jillian has experience in soil science previously working for an Agricultural Tech company and is excited to expand her knowledge in the field of environmental compliance and computer software.

Sarah White

Account Executive

Sarah considers herself an environmental enthusiast who is passionate about sustainability in all forms. Born in the Bay Area, she learned to ski in Mt. Shasta and continued to develop her love of the mountains when her family moved to Colorado at age 11. With trusting parents and three adventurous brothers encouraging her along the way, she fostered a strong bond with the natural world through mountain biking, kayaking, and rock climbing - a bond that would one day influence her degree and career path.

Entrepreneurial at heart, her path in sales began at age 14 with the founding of Popalicious Popsicles: a cooler filled with frozen treats on a three-wheeled bicycle trolley. She would pedal along the bike path, doubling up on selling opportunities while cross-training for ski season. Although passionate about ski racing, Sarah chose the middle of the country to focus on her studies at DePauw University in Greencastle, Indiana. Before leaving college, Sarah co-founded the first student-run thrift store on campus in hopes of recycling clothes and supplies to promote ethical consumerism. This endeavor lead to her uncanny ability to find hidden gems at secondhand shops throughout the U.S. and around the world!

Sarah received a degree in Environmental Geoscience from DePauw and moved back to Colorado after graduation for her first “real job” in helping launch an office for a small solar installer. She learned the importance of earning her customer's trust as she climbed over roofs throughout the state to design tailored solar systems for homeowners and businesses. After taking a brief hiatus to travel and work on her yoga teacher certification, she packed up the car and moved back to California. She began working for a software company focused on energy management and resonated with the confluence of technology and environmental practices. Sarah then shifted gears to return back to earth science and eventually found a natural fit with the team at Mapistry.

Viktor Dikov

Full Stack Developer

Viktor is originally from Sofia, Bulgaria. He spent a lot of time outdoors biking and skiing through the mountains near to his home and on his grandmother’s farm. He fell in love with nature due to growing up with a lot of time outdoors, and it is important to him to help keep our planet more sustainable and clean so we can all enjoy our home safely. He is excited to work for Mapistry and help with developing applications to protect our environment.

His software career started in school with an interest in completing his crossword puzzle homework programmatically using Visual Basic. He moved to the US when he was 15 and started pursuing a career in software while working on his degree in Computer Science. He has worked in Tampa, FL as a .NET developer for a decade before joining Mapistry. Outside of work, he has developed mobile apps and games as a hobby. He feels lucky to have a career where he can work on his passion for coding everyday.

Lately, he has added on a love for hiking, rock climbing, snowboarding. He loves to travel to see more of the world, and to try out as many new foods as possible. While home, he is usually found watching his favorite shows, playing video and board games, keeping up with the latest tech, and bothering his cat, Yogurt.

Zeshawn Nazir

Customer Success Associate

Born in Lahore, Pakistan, Zeshawn spent his elementary years in the San Francisco Bay Area before moving back to Lahore with his family. He loves to travel; he took solo trips to both Istanbul and Budapest. Up next for his travel plans are trips to Eastern Asia and Eastern Europe. He also loves shoes - when he travels, and he brings a minimum of 6 different pairs!

After spending a few years at Clarkson University pursuing an engineering degree, he moved back to the SF Bay Area. After a stint as a bicycle deliverer for Uber eats he worked for a startup with Y-Combinator. During this time, he learned front-end development and started freelance work developing websites. In March 2019, he joined the Year Up program and specialized in Project Management and Data Analytics. Through the program, he was able to get an internship at Salesforce in the Renewals department. During his six months there, he experienced the best of the customer life-cycle.

Zeshawn has always wanted his work to have a positive impact on the world. He felt Mapistry was the perfect place for this. Helping his community be more environmentally friendly, and keeping the earth safe has been his motivation. He feels that our earth is the rarest commodity, and we must protect it.

Brett Jones

Full Stack Developer

Brett holds bachelor's degrees in math and computer science, and has developed software professionally as a Java, Php, and JavaScript engineer for over 10 years. He is a proponent of telework, and has worked fully remotely for the past 7 years.

Originally from Kansas City (Missouri), Brett lives with his family in beautiful Kaneohe, Hawai'i, where he developed a deep appreciation for both the beauty and interconnectedness of the natural world, which he is excited to help protect through his work at Mapistry.

When he isn't musing on the long-term implications of adopting a particular technology or refactoring tightly coupled code, Brett enjoys body boarding, hiking and relaxing at the beach with his family, playing grand strategy games, and working in his community.

Anastasia Kaplina

Full Stack Developer

Anastasia started her career back in Russia when she graduated from National Research University of Electronic Technology. With a degree in Informatics in Economics, she developed her skills from both business and technology sides, moving toward more technical roles over the years. Anastasia is a passionate web developer who enjoys the whole spectrum of the development process from user problem to coding to UI design and usability.

Being an outdoor enthusiast, Anastasia deeply cares about the environment and tries to make an impact by volunteering in shore cleanups, making more sustainable consumer choices, participating in local advocacy groups, and just getting the word out about the fragile balance that we have in nature. She is super excited to work at Mapistry and have her professional live inline with her personal goals and interests.

In her free time she follows the wind either windsurfing or hang gliding on the beautiful west coast of British Columbia, Canada. When winter brings calmer air, she can be found playing board games or watching practical engineering or educational channels.

Magdalena Henke

Full Stack Developer

Lena got her Bachelor’s in Mechanical and Aerospace Engineering from Princeton University in 2016. After that, she joined a software startup called Floored that later got acquired by CBRE. She is on a mission of writing good code as much as understanding how to build inclusive teams based on trust and collaboration. She joined Mapistry thrilled to work on products that play a part in helping protect the environment.

Lena spends a lot of time thinking about web accessibility and takes pride in being part of making the internet a place that is more accessible to all people. She tries to do that by writing accessible code herself, teaching others, speaking at meetups, and offering free web accessibility audits.

Lena switched to using the Colemak keyboard layout several years ago and isn’t so sure anymore whether that was a good idea. She loves compost, woodturning and public transport.